SAMANTHA Lane

Samantha Lane is a dynamic leader in the global music industry, serving as Vice President of Brasswinds at Eastman Music Company. With over a decade of experience spanning sales, marketing, product development, and artist relations, Samantha has played an integral role in the growth of three renowned brasswind brands: S.E. Shires, Willson Music, and Eastman Brass.

Since joining S.E. Shires Co. in 2012, Samantha has contributed to its evolution into a global benchmark for craftsmanship and quality. She also helped integrate Willson Music into Eastman’s portfolio, preserving its Swiss heritage while expanding its reach. At Eastman Brass, she drives product development and marketing strategies tailored to musicians at every level, emphasizing innovation, collaboration, and a commitment to elevating the brasswind community.

Samantha is passionate about mentoring the next generation of industry professionals. She revitalized the Artist and Rising Artist Programs, mentors young professionals through NAMM YP, the International Women’s Brass Conference, and NEC’s Entrepreneurial Musicianship Program, and serves on the board of United Sound, advocating inclusivity in music education.

An accomplished musician herself, Samantha holds a Master of Music from the New England Conservatory and a Bachelor of Music from the University of Connecticut. She combines her experience as a performer with her business acumen to offer valuable insights into thriving in the music industry. Outside of work, she enjoys traveling, gardening, and spending time with her family in Rhode Island.